Secrets of Do Ads on Instagram: Your Final Golden Chances!

Being a social media platform where users can share both pictures and videos, as well as do an online live with friends, now the account can also set themselves to be public and promote their business with more than 300 million other Instagram users worldwide, which brings great opportunities to the marketers. Moreover, owned by Facebook, with similar adverting advertising rules in the channels, creating Instagram ads might be only a breeze to marketers who used to be familiar with Facebook.

As the users of all age in Instagram are kept growing these years, we can say that marketers should not neglect the golden chances in Ecommerce Business hidden in the Instagram. But how much should you expect?


Read on we are going to learn more and find out how much it’s deserved to invest Instagram Advertising.

Examples of Instagram Ad

Pure Protein is the pioneer in energy bar. It produces great-tasting, high-quality protein bars, powders and shakes to fuel active lifestyles. Owned by global company NBTY, Pure Protein sells to fitness clubs, grocery stores, pharmacies and online. The followings are the successful examples of Pure Protein Instagram advertising that was posted on Facebook Business.

 

 

Through the examples, we can see difference categories of the creative Instagram Advertisings.
Photo Ads: Tell the stories through a clean, simple and beautiful creative picture. Photos can be placed in the middle square or landscape format. Nowadays, you can also use other 360° view app to show the set of products.
Video Ads: The marketers can live for the products or to visualize the products with the added power of sight, sound and motion. The whole length of video can last up to 60 seconds in landscape or square format.
Carousel Ads: A campaign that people can swipe to view additional photos or videos in a single ad. So they can compare the products or they can enjoy the creative combination of the photo exhibitions.
Stories Ads: 24hours feed content; One of the features of Instagram’s. Nowadays over 250M+ people using stories daily to share their own stories.


Besides for creation ads, the marketers can also boost the posts with different options based on differentiating targeting preferences so that they can reach different groups of audiences.



















Evaluation of Instagram Ad
Price on advertisings


According to Cotton Delo on Adage, monthly cost of an Instagram Ad campaign can be over $1M. It seems not a small amount of money. The cost of Instagram advertising is a bit more than the cost of advertising on Twitter and Facebook. With its impressive targeting capabilities and click-through rates, the cost to advertise on Instagram will be a bit higher. Average CPM (cost per thousand views) is $6.70. This will be likely to go down as more companies join and utilize the platform.


Moreover, the budget for the ads can be influenced on the targeting with multiple demographics and so on, and the bid, as well as the timing periods.







Ways to promote


Using Instagram business advertising as a promotion platform, we can gain the advantages as follows:
Advanced Targeting
Better Click-Through Dates
Include Outside Links
Longer efficient Videos













The first thing is to grow the account organically. Using hashtags, the marketers can not only form a group for communicating and maintaining the current customer base but also seeking for the potential customers.


Secondly, it’s important to create a giveaway. To hold an event or contest, the marketer can create a platform to shorten the distances between products and the customers via invitations. Through interesting things, the brand can leave customers better impressions.


Last but not least, it’s better to work with influencers. Inviting influencers to be followers, the marketers can easily gain more potential customers. Thus, you can create a win-win beneficial strategies with your influencers.







Evaluation on success of Instagram Advertising Business


How much we should expect on this Instagram business? Listing Pure Power for example, we can review the contributions of Instagram advertising to their successes. During the three-month Instagram campaign, Pure Power attracted over 14.6M viewers and won the achievements as followers:


14.6 million unique people reached


1.9 million estimated ad recalls2


12.8% estimated lift in ad recall


9.9% lift in ad recall (via Facebook)


15.2% lift in ad recall (via Instagram)


Being successful via Instagram advertising, Pure Power is not alone. Timothy Masek, senior growth strategist at marketing agency Ladder, mentioned in Wordstream earlier before that Facebook Ads can be managed and shared and showed on Instagram ever since 2015.


And according to the engagement statistics shown below, we can see that Instagram really gets 10 times more engagement than Facebook posts on average. This gives marketer a unique opportunity to build trust and connect emotionally with their audiences in an uncluttered environment. Thus, Instagram is really a high-engagement platform and is a great option for generating both brand awareness and site visits.












Combining the successful stories of Pure Power, we can now evaluate the effectiveness of Instagram Advertising. Advertising on Instagram can be well worth as its status as a golden opportunity in e-commerce business only if you strategize. It may only take the marketers few attempts to gather the intel needed to figure out what’s working for the business. Why not give a shot on trying on today? Social media is a powerful tool and enables you to reach thousands of people that otherwise may have slipped right by you.