Hey ThinkThin: To be a Wonder Woman
Used to be an active woman but now buried under mountains of office work? Now feel exhausted but still want to fuel yourself up with some simple nutritious snacks. Then thinkThin might be your best choice!
Wonder Thinkthin Campaign
Starting in 2000, thinkThin was raised by Lizanne Falsetto, and later it grew as meal replacements and snack products. [1] With all those whey/soy protein isolated, hydrolyzed collagen and other scientific materials, thinkThin bars is believed to provide you a protein-rich day and promise you a scientific healthy life. According to Statista in 2016, thinkThin reached an amount of sales of $5.75 millions. And it also activates the functions on social media as well. With more than 136,504likes on Facebook, 6596 followers on Twitter, 1717 Pins-followers and 14K audiences on Instagram, thinkThin has achieved a relatively success and gained women customers’ trust via varieties of social media campaigns in the protein-bar market. Besides, thinkThin also works hard on its construction of the UX and UI experiences.
Wonderful UX Design
1.User-friendly
Turning on the homepage, a page in warm orange, almost same as the color of the nuts in the protein bar, jumps out to welcome you. On the upside title column, it clearly lists five sub-titles with “Products”, “Blog”, “Philosophy”,” About Us”,” Store Location” and a hyperlink to the shopping carts.
And the column on the left side, thinkThin leaves useful constructions on showing how to use the official website, from categories of protein bars it sold, usage of sign-up coupons, delivery time as well as the contact of customer surveys and even instructions on product orders. Through the links provided, in a short time, customers can easily surf to the products they want, and get information on the characteristics of the products and feel free to make their personal purchases.
At the downside column, customers can also find the social icons links and mobile sites, as well as guidance to FAQ, providing different reading demands for the volatile market.
Moreover, customers can also be transferred to the shopping page once they clicked carts, which is convenient for making a hesitated comparable choice.
And the customers can both find coupons and places to buy thinkThin on “Store locator” page.
2. Content Innovation
Unlike other protein bar websites, thinkThin makes up its mind on multiple food choices. The ingredients are whey/soy protein isolate, hydrolyzed collagen, multirole, cocoa butter, chocolate liquor, calcium carbonate, dairy oil, lecithin, vanilla, hydrogenated starch hydrolysate, glycerin, peanut butter, peanut flour, natural flavor, salt, mono and diglycerides, lecithin emulsifiers, vitamins and minerals. Thus, it provides energy for you whenever on-the-go or as a substitute for breakfast, lunch or dinner. [2] Moreover, thinkThin also provides smoothie mix and vegan products, trying it best to deliver differentiate messaging to meet the demands for all the potential customers.
Furthermore, thinkThin creates philosophy profile and self-introduction profile as well. With using simple energy friendly picture, thinkThin aims to cheer up its customer to participate in the campaigns in a feminine way.
And the back-support group members from V-WISE also simply use self-introduction on YouTube to communicate with the customers with personal friendly stories. In the videos, the founders told customers how they met V-WISE and shared their personal experiences as “Wonder Women”, which helps to shape the images of founder of the company with an innovate perspective.
- Social-profile Personalization
Thinkthin works on well on its social profiles. It not only writes blogsabout the ingredients and philosophy on the products but also make hyperlinks to its social profile and do several direct marketing. Usually it will timely send the subscribers some emails of the current campaign and coupons as well, to remind the participation of the potential customers.
While thinkThin shares its current coupon sales, programs and activities on Tweeter, Instagram and Facebook, with a frequency of every-two-weekday a week, unlike other protein bar only focusing on their own products, it also Pinterest and collaborates with other audiences and bloggers who are also famous with caring women’s daily life, for example, some secrets of the diets that shaped the women’s bodies. And usually thinkThin will choose women with happy smiles and good shape as the model of the pictures, which hit and inspire target audiences to chase for a better healthy life. Recently, it even raised a campaign of “Wonder Woman”, linking its new products with the heroine characteristics and gaining much more engagements with lots of women customers.
With an average of more than 100,000 likes, thinkThin raised a responsive design on the content marketing on the social media platform.
Thinkthin also cooperates with Hall-market Channel to promote themselves. While posting cooking styles with thinkThin, it also guides customers to apply themselves into a daily life science. Meanwhile, it’s also a wise strategy to embrace target customers from the “engagers”.
Wonder Any Improvement
When almost falling in love with all the lovely designs mention above, still I would provide several improvements as follow:
- Optimize and profile the content on the website
Some content of the homepage can be optimized like “100% Satisfaction Guarantee”. All these mottos can be profiled into Contact or About Page, which makes the page looks concisely.
What’s more, it’ll be better if the coupon could be listed in a group in one page so that it would make the customers much easier to be attached on.
- Manage the video links
Some videos in About Us page can send the customers to YouTube Page separately, which might confuse the customers. Moreover, if thinkThin could provide more videos of the campaigns of the products would believe to be better.
Wonder Woman to be Deserved
All in all, thinkThin is on its way to be a “Wonder Woman” in the protein bar market and it’s revealed to a company with longevity. Best wishes to thinkThin!
If you are also a fan of thinkThin or ideas of how to be a wonder woman, share your experiences with me TODAY.
keto food on the go snacks to eat on keto diet affirms Gueron. If you’re not the pad and paper type,Ansel recommends keeping a running journal on your smartphone or trying an app like MyFitness Pal or Lose It.While it’s good to understand portion sizes on diet labels, you will want to flip them to your benefit? For example, of a plate of ice cream with a few blueberries instead, have a plate of blueberries with a spoonful of ice cream. While one glass of ice cream has a lot more than 250 calories rather than much in the true way of nutrition, one glass of blueberries contains just 80 calories and is an excellent way to obtain vitamin and fiber C. Or, rather than a plate of pasta with some veggies, have a plate of veggies with some pasta. A mix of steamed or roasted cruciferous vegetables works great with a smaller amount of pasta. Not only does this ingredient swap cut the calories in the dish, the additional veggies provide nutrients like dietary fiber, potassium and vitamin A.
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