Note 7 was sacrificed, but Samsung Saved
Crisis may ruin a company’s yearly-built brand image, if it wasn’t’ managed wisely and timely. A crisis, like Samsung Galaxy 7 Crisis Communication, according to Suzanne Tavani in Tavani Strategic Communications , is more than just PR but rather to be related with the business strategy management and reflective of an organization’s leadership (Alina Wheeler, 88). Within weeks of launching its flagship smartphone, the Galaxy Note 7, the company later had to recall all of them, more than 3 million devices it sold, after the reports of overheating and exploding batteries. Soon after, it halted production and scrapped the products entirely (David Gilbert, 2016). As estimated, current estimates indicate the recall’s cost will exceed $6 billion (with one estimate even higher). Moreover, Samsung also updated and posted the continuous latest news of the products on official Twitters and Facebook to inform and make apology to ...
